Diner dash delivery1/5/2023 ![]() Sixteen percent of diners believe platforms like DoorDash, Uber Eats, Postmates and Grubhub do more harm than good for restaurants, according to a recent SevenRooms report, and 37% are motivated to order directly from restaurants to support them.ĭoorDash Basic (15%) doesn't include in-app marketing, puts a higher portion of the delivery cost burden on the diner and decreases the size of a restaurant's delivery footprint. DoorDash Plus (25%) and Premier (30%) each offer restaurants access to DashPass, the platform's loyalty program. Diner sentiment around aggregators has also shifted as restaurant groups bemoan the toll these fees take on a restaurant's bottom line. Restaurant frustration with these steep costs, typically hovering around 30%, came to a head amid pandemic pressure. ![]() The company estimated these price controls resulted in a net loss of $36 million in Q4 2020, and that the gross impact of commission controls would almost double in the next quarter. In Q4 2020, DoorDash operated under commission caps in 73 markets - more than double from just Q3 - the company wrote in a letter to shareholders in February. It seems DoorDash is aiming to get ahead of an evolving delivery marketplace as more municipalities consider or enact limits on what aggregators can charge restaurants.
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